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Algebra 1 cover

Algebra 1

Published by OpenStax under the CC BY-NC-SA 4.0 license

Lynn MarecekSanta Ana CollegeMaryAnne Anthony-SmithFormerly of Santa Ana CollegeAndrea Honeycutt MathisNortheast Mississippi Community Collegeand 4 more authors

Credit and license

Algebra 1 by Lynn Marecek, MaryAnne Anthony-Smith, Andrea Honeycutt Mathis, Jay Abramson, Sharon North, Amy Baldwin and Alyssa Howell. Published by OpenStax (2025) under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Read it free at openstax.org.

The cover on this page is Prepara's own. The OpenStax name, logo and covers are not part of the license, and OpenStax does not endorse Prepara.

What is inside this book

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Lessons / Principles of MarketingWhat Is Marketing?
Section 4 of 6The four Ps, and the decisions hiding inside them
0:27 / 2:01
PreparaAsk me if the video mentions anything you'd like clarified
Question 1 of 3

The section says the single word Product was hiding three separate jobs. What are they?

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Based on what you missed here, I recommend you watch a short explainer on this.

Question 1

The section says the single word Product was hiding three separate jobs. What are they?

The product, the price charged, and the place it is sold. Price and Place are already their own words on the list, so they were never hiding inside Product.

The correct answer stays hidden until you try the similar question below.

What you need to do next

Finish one of these four activities to move on.

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Reviewed 0 of 1 incorrect question. The lesson continues after you review it.
Watch the explainerPrinciples of Marketing, Chapter 2
0:00 / 0:27
Similar questionWorth half the credit

A team lists its marketing decisions and writes Product as a single line. Which three decisions does that one line quietly cover?

You answered the similar question right and earned back half the credit.

Students can ask the tutor about anything in the chapter; it answers from the book, names the section it used, and can quiz them.

Principles of Marketing · Chapter 3

The Marketing Environment

Netflix changed its business three times as conditions changed, with each change coming a year or two before its competitors responded. In 1998, Netflix’s founders began mailing DVDs because home internet connections were too slow for streaming. By 2007, internet connections had become fast enough for streaming, so Netflix moved to streaming while Blockbuster, the country’s largest video-rental chain, continued to rely on its 9,000 stores.

Blockbuster filed for bankruptcy protection in September 2010 with a billion dollars of debt. By 2018, the stock market valued Netflix above every traditional studio competing to reach viewers on the same screens. A brand that keeps studying changes in its environment tends to outperform a brand that continues to rely on the previous year’s view of those conditions.

The marketing environment keeps changing. This chapter explains the tools a marketing team can use to analyze those changes.

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Chapter 2 lessonMaya Chen
  • ✓Question 1
  • ✓Question 2
  • ✓Question 3
0 of 3 answered
Prepara gradebookMKTG 3323
StudentCh 1 lesson3 ptsCh 2 lesson3 ptsOverall
ABAva Brooks32.591%
DPDevon Park2384%
ESEmma Silva3396%
JNJack Nguyen2.5263%
MCMaya Chen3–78%
Updated as each student answers
LMS gradebookMKTG 3323
StudentCh 2 lessonfrom Prepara
ABAva Brooks2.5
DPDevon Park3
ESEmma Silva3
JNJack Nguyen2
MCMaya Chen–
Waiting for new gradesSent from Prepara

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All book chaptersPrinciples of Marketing · 19 chapters
Your sectionMKTG 3323 · 0 chapters

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19 chapters in the book12 in your course, numbered 1 to 12
3 Segmentation, Targeting, PositioningSettingsContentsNotesAsk

Segmentation, Targeting, Positioning

Learning objectives

By the end of this chapter, you will be able to:

  • Take a market through the three steps in order: cut it into segments, pick the segment you will serve, and decide how you want the buyer to remember the brand.
  • Cut a market into segments whose buyers share the same needs inside a group and differ across groups, using descriptors you can actually act on.
3.1 Why STP exists at all

Segmentation, targeting, and positioning are necessary because buyers differ from one another. Two people can reach for the same forty-ounce insulated cup for completely different reasons. One buyer may need to drink that much water on a worksite, while the other may choose the cup because its color matches the inside of the car.

A seller who ignores these differences designs an offer for an average buyer who does not exist. Real buyers are spread out around that average rather than clustered at it. Customer heterogeneity is the formal name for this variation.

*Examples show the Principles of Marketing book.

From this book

The reading and the interactives

What this book itself contains: its chapters as students read them and the interactives inside them.

*Examples show the Principles of Marketing book.

The reading

How chapter 3, The Marketing Environment, opens for students: the text, its figure, and an interactive they can try.

Interactive widgets in every chapter

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Prepara LabStudents do hands-on assignments in real working tools, such as a spreadsheet, inside your course.
  1. 1You pick an assignment, like a pivot table
  2. 2Students do it in a real spreadsheet, in your course
  3. 3You see each student's steps and grade the work
Prepara In-ClassEngage your whole class with live questions answered from their phones.
  1. 1You put a question on the classroom screen
  2. 2Students answer from their phones
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Prepara Evaluation StudioStudents record videos of themselves: presentations, sales pitches, oral exams.
  1. 1You set up a video assignment, like a sales pitch
  2. 2Students record their video, alone or in a group
  3. 3You watch it, comment on it and grade it with a rubric
Peer EvaluationsStudents rate how much each teammate contributed to a group project.
  1. 1You set up a peer evaluation for your teams
  2. 2Students rate themselves and their teammates
  3. 3You read the ratings and the grades they suggest
Authors

The 7 authors

Lynn MarecekSanta Ana College
MaryAnne Anthony-SmithFormerly of Santa Ana College
Andrea Honeycutt MathisNortheast Mississippi Community College
Jay AbramsonArizona State University
Sharon NorthSt. Louis Community College
Amy BaldwinUniversity of Central Arkansas
Alyssa HowellOpenStax, Rice University

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