Why we won or lost: the lower Nimbus price and more advertising brought in buyers from rival brands.
Marketing Strategy Simulation
Student teams run competing firms. Each round they set prices, advertising and production, the round resolves, and the standings show what each decision did.
Each round goes with chapters of the Marketing Strategy book, and the grades go to your LMS gradebook.
Afternoon! Walt Jessup, Jessup Heating and Air. Fair warning, I've got twenty minutes, then a service call.
Hi Walt, this is Jordan from Fieldwing. Thanks for making twenty minutes for me.
Well, that's a polite start. Most software folks start selling before I finish saying hello.
Nineteen years with your father's name on the trucks. How do jobs get from the phone to the trucks today?
On the whiteboard and in my head. Twice last month a crew drove to a job we had moved. One was the pastor's furnace.
What did missing the pastor's furnace cost you?
Not the money. My name. Folks around here remember who let them down.
Professional Selling Simulation
Each student spends fourteen rounds as a new sales rep at Fieldwing, a field-service software company. They work a territory, record pitches, and hold live discovery calls with AI buyers like Walt, scored on the call's agenda.
Each round is paired with a chapter of the Professional Selling book, and the grades go to your LMS gradebook.
Quarter 1 is scored.
- 1stCaprock Red Provisions
- 2ndBrazos Ember Sauce Works you
- 3rdMesquite Line Rub Co.
Sales Management Simulation
Student teams run a sales force through the season. Each quarter they split the territory map among their reps, divide coaching time and choose how to lead each rep, then see how their team ranks.
Each quarter is built around one sales management topic, from hiring to territory design, and the grades go to your LMS gradebook.
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