Our authors

Lawrence J. Gitman is a prolific author, with over fifty published articles and a number of best-selling college textbooks (some with coauthors). In addition to this book, his works include Personal Financial Planning, Fourteenth Edition (2017), PFIN 6 (2018), Fundamentals of Investing, Thirteenth Edition, (2017), Principles of Managerial Finance, Fourteenth Edition (2015), and Principles of Managerial Finance, Brief, Seventh Edition (2015).

Carl McDaniel’s career has spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. He was the chair of the University of Texas at Arlington marketing department for 32 year, and now teaches executive MBA courses locally and in China.

Amit Shah is professor of management and director of the Center for Community Partnerships at Frostburg State University (FSU) in Maryland. He has over 20 years of experience in industry and academia.

Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. She has more than 20 years of marketing and executive management experience working with both Fortune 100 companies and fast-growing entrepreneurial businesses.

Linda Koffel has been teaching at Houston Community College. She is a winner of the Consortium of Community Colleges for Innovation, a prestigious NISOD award for teaching.

Bethann Talsma is the founder of Platinum Properties, an income property business that provides housing in Grand Rapids, Michigan. She has more than 15 years of experience managing all operations including property procurement, tenant interaction, project management, and administration.

Professor Hyatt serves the University of the Cumberlands teaching graduate courses for the School of Computer and Information Sciences, Executive Programs. He has served as an Assistant Professor at Fort Hays State University and Ashford University, where he taught Business, Technology and Analytics Courses.

David Bright is a tenured professor of organizational behavior and organization development at Wright State University and a former department chair. His research examines values in organizations through virtue ethics, Positive Organizational Scholarship, organizational virtuousness, Appreciative Inquiry, and classroom excellence.

Laura M. Leduc is a professor at James Madison University, where she teaches international business and MBA courses. Her profile lists a Ph.D. in business administration from the University of Iowa and research on team values, ethics, and team performance.

Siri Terjesen is associate dean for research and external relations, founding executive director of the Madden Center for Value Creation, and Phil Smith Professor of Entrepreneurship at Florida Atlantic University. Her areas of expertise include strategic management, entrepreneurship, corporate governance, higher education, and philanthropy.

Joseph Weiss is professor emeritus of management at Bentley University. His teaching interests include leadership, business ethics, spirituality and management, organizational behavior and change, and career development.

David Bright is a tenured professor of organizational behavior and organization development at Wright State University and a former department chair. His research examines values in organizations through virtue ethics, Positive Organizational Scholarship, organizational virtuousness, Appreciative Inquiry, and classroom excellence.

K. Praveen Parboteeah is a professor of management at the University of Wisconsin-Whitewater. He proposed the university’s applied Doctor of Business Administration program and teaches doctoral students research methods, data collection, analysis, and dissertation writing.

Monique Reece describes herself as a business executive, consultant, teacher, and author. Her professional site says she has created business strategy, marketing plans, and learning programs for major brands.

Amit Shah is listed by Frostburg State University as a Management Council Member. The university page also lists his participation in SE Informs and the AIMS International organizing and advisory committee.

Siri Terjesen is associate dean for research and external relations, founding executive director of the Madden Center for Value Creation, and Phil Smith Professor of Entrepreneurship at Florida Atlantic University. Her areas of expertise include strategic management, entrepreneurship, corporate governance, higher education, and philanthropy.

Joseph Weiss is professor emeritus of management at Bentley University. His teaching interests include leadership, business ethics, spirituality and management, organizational behavior and change, and career development.

Laura M. Leduc is a professor at James Madison University, where she teaches international business and MBA courses. Her profile lists a Ph.D. in business administration from the University of Iowa and research on team values, ethics, and team performance.

James S. O’Rourke is a teaching professor emeritus in management and organization at the University of Notre Dame. He taught management, corporate communication, business writing, and speaking for 35 years and directed the Fanning Center for Business Communication from 1990 to 2017.

Steven Greenlaw taught principles of economics for 39 years. In 1999, he received the Grellet C. Simpson Award for Excellence in Undergraduate Teaching at the University of Mary Washington.

Professor Daniel MacDonald is the Chair of the Economics Department at California State University, San Bernardino. He earned his BA in mathematics and economics from Seton Hall University in 2007 and his economics PhD from the University of Massachusetts Amherst in 2013.

Dr. Dahlquist is a professor of professional practice in the Finance Department of the Neeley School of Business at Texas Christian University.

Dr. Knight is adjunct faculty in the Finance Department of the College of Business at Florida Atlantic University and the director of its Financial Analyst Program, which he founded in partnership with Bloomberg in 2011.

Professor Daniel MacDonald is the Chair of the Economics Department at California State University, San Bernardino. He earned his BA in mathematics and economics from Seton Hall University in 2007 and his economics PhD from the University of Massachusetts Amherst in 2013.

Steven Greenlaw taught principles of economics for 39 years. In 1999, he received the Grellet C. Simpson Award for Excellence in Undergraduate Teaching at the University of Mary Washington.

Professor Daniel MacDonald is the Chair of the Economics Department at California State University, San Bernardino. He earned his BA in mathematics and economics from Seton Hall University in 2007 and his economics PhD from the University of Massachusetts Amherst in 2013.

Steven Greenlaw taught principles of economics for 39 years. In 1999, he received the Grellet C. Simpson Award for Excellence in Undergraduate Teaching at the University of Mary Washington.

Ann Kordas holds a PhD in History from Temple University, and a JD from Boston University School of Law. She is a professor in the Humanities Department at Johnson & Wales University, where she teaches courses in U.S. history, world history, the history of the Atlantic World, and the history of the Pacific World.

Dr. Ryan J. Lynch is Associate Professor of the History of the Islamic World and Associate Dean of the Honors College at Columbus State University in Columbus, Georgia.

Brooke Nelson is the Director of Curriculum at Marco Learning, an edtech company focused on making great educational resources available to all students. Previous to this role, she taught at California State University, Dominguez Hills, and Marymount California University.

Dr. Julie C. Tatlock chairs the Department of Justice, Sociology and History at Mount Mary University in Milwaukee, Wisconsin.

Ann Kordas holds a PhD in History from Temple University, and a JD from Boston University School of Law. She is a professor in the Humanities Department at Johnson & Wales University, where she teaches courses in U.S. history, world history, the history of the Atlantic World, and the history of the Pacific World.

Dr. Ryan J. Lynch is Associate Professor of the History of the Islamic World and Associate Dean of the Honors College at Columbus State University in Columbus, Georgia.

Brooke Nelson is the Director of Curriculum at Marco Learning, an edtech company focused on making great educational resources available to all students. Previous to this role, she taught at California State University, Dominguez Hills, and Marymount California University.

Dr. Julie C. Tatlock chairs the Department of Justice, Sociology and History at Mount Mary University in Milwaukee, Wisconsin.

He received his Ph.D. in Marketing from the University of Florida. His research focuses on consumer judgment and decision-making, consumer inference-making, human-AI interaction and technology, and health, environment, and policy.

He received his Ph.D. in Marketing from the University of Missouri and an MBA from the University of Iowa, and held leadership positions in sales and pricing strategy at Fortune 500 firms before his doctoral studies. His research on multichannel strategy, business-to-business marketing and sales management has been published in the Journal of Marketing, the Journal of Marketing Research and the Journal of the Academy of Marketing Science.

He received his Ph.D. in Marketing from the University of Florida. His research focuses on consumer judgment and decision-making, consumer inference-making, human-AI interaction and technology, and health, environment, and policy.

He received his Ph.D. in Marketing from the University of Missouri and an MBA from the University of Iowa, and held leadership positions in sales and pricing strategy at Fortune 500 firms before his doctoral studies. His research on multichannel strategy, business-to-business marketing and sales management has been published in the Journal of Marketing, the Journal of Marketing Research and the Journal of the Academy of Marketing Science.

Dr. Gomez Albrecht is an adjunct professor of marketing for executive education graduate programs at The University of Texas at Dallas.

Dr. Green is a professor of management at Simpson College.

Linda Hoffman has over 20 years’ experience teaching Principles of Marketing and other business management courses at Indiana Institute of Technology, Ivy Tech, and Concordia University. She has developed several online business courses for Ivy Tech Community College and Indiana Tech.

Dr. Philip Lister earned his BS in Microbiology (1986) from Kansas State University and PhD in Medical Microbiology (1992) from Creighton University.

Dr. Brian M. Forster received his BS in Biology from Binghamton University and his PhD in Microbiology from Cornell University.

Dr. Ault joined the Valdosta State University faculty in 2012, serving as Department Head of Mathematics from 2017 to 2023 and Professor since 2021.

Dr. Liao joined the UC San Diego faculty in 2015, serving as Assistant Teaching Professor since 2021.

Larry Musolino joined the Penn State, Lehigh Valley, faculty in 2015, serving as Assistant Teaching Professor of Mathematics since 2022. He received an MS in mathematics from Texas A&M University, a MS in statistics from Rochester Institute of Technology (RIT), and MS degrees in computer science and in electrical engineering, both from Lehigh University.

is an adjunct professor of African studies at the University of Pennsylvania. She studies media and politics in West Africa and the United States.

is a member of the Confederated Tribes of Grand Ronde of Oregon. He has a PhD from the University of Oregon (2009) and is an assistant professor of anthropology and ethnic studies at Oregon State University.